Specialist support for people-focused organisations
I work with caring organisations to create written materials that are calm, accessible and respectful – without losing sight of regulation and safeguarding.
My background in care-sector marketing and communications means I understand the pressures on your team and the people you support.
Care sector services
You can book a one-off project or ask about ongoing support. I am happy to work alongside your in-house team or as an external pair of hands.
Clear, reassuring copy for your website or micro-sites that balances warmth with the detail families, carers and professionals need.
Audience Persona-led stories showing the impact of your work, written with consent and privacy in mind.
Emotive, accessible materials to help people understand what to expect – ideal for new families, carers or referrers.
Approach
I know that care communications are rarely “just marketing”. They often touch on trauma, family histories and services that people may feel nervous about engaging with.
My focus is on listening first, understanding the language your organisation already uses, and then finding ways to make that language clearer and kinder for the people reading it. For organisations just starting out, or in need, I'm also happy to advise on short term and long term strategy.
Contact
Share a few details about your organisation and what you would like help with. I will respond with some ideas and an outline of next steps.
Prefer email?
You can email me at contact@kerrywilliamsauthor.co.uk. If you include any existing documents or links, I will review them before we speak.
I am happy to sign NDAs and work within your safeguarding, data protection and brand guidelines.
